LEGO BLACK FRIDAY 2024

Thanksgiving, a time for family fun and, of course, huge savings because Black Friday and Cyber Monday are on the way. So if you’re planning on getting another LEGO set, Black Friday and Cyber Monday are your chance to save huge. Today we are talking about what you should be expecting from Black Friday and Cyber Monday from LEGO, and if you stay to the end of this video, I will be telling you all the places you should be shopping at as well as what sets you should be checking out and looking for a good discount. For those who don’t know me, my name is Isaiah Barlow, and this is my LEGO room, my internet diary of all things LEGO, from opinions, reviews, and things like this where I’m just talking about the discounts to come.

If you grew up like me, Black Friday used to be this thing where on Thanksgiving Day, you would go out, wait in line, and you would get like 70% off of this crazy item you were waiting for, and you would go home and be like, “I finally did it, I’ve been wanting this all year and I got it at a great discount.” But today, Black Friday is not really the same; it’s more like a Black Friday week, and it’s all online. So there’s no waiting in lines, which kind of takes away the experience a little bit. But also, I’ve realized the sales have kind of gone down a little bit. It doesn’t seem like the discount is 70% off; it’s more like 30–40%, which is still really good, but you know, it kind of went down a little bit and it could be a little upsetting because it feels like the experience is not the same.

So even though we might not have the exact type of sale that we used to have, we’re still getting sales, and let me tell you something: LEGO is considered a toy, and toys always go on sale on Black Friday and Cyber Monday. So let’s get into what to expect from Black Friday and Cyber Monday 2024 for LEGO. When I was doing research for this video, I noticed the similarity of LEGO sets that were on sale on Black Friday. I was looking at places like blackfriday.com or old Black Friday magazines I could find on the internet, and what I realized is there are common trends in LEGO sets that are on sale and LEGO sets that are not on sale on Black Friday.

What to Expect from LEGO Black Friday

The first thing to expect is that there are certain theme sets that will be on sale. The themes I was looking at were LEGO Star Wars, DC, Marvel, Harry Potter, Disney, and the list goes on, but those are kind of the main ones I saw that were going on sale. These themes are going on sale because they are very popular, especially LEGO Star Wars, which is the largest and most popular theme from LEGO. So expect things like LEGO Star Wars, Marvel, Disney, and possibly Harry Potter to go on sale on Black Friday. Now, it doesn’t mean that no other set themes will be on sale; it just means that these themes, particularly, I noticed, were on sale. Also, a reminder that it doesn’t mean every LEGO Star Wars set or every LEGO Marvel set will be on sale; it just means that maybe a select few will be discounted.

Another thing I want you guys to expect is bigger sets will have a bigger discount, and smaller sets will have a smaller discount. Of course, LEGO wants to make sure they get their money’s worth; they don’t want to give a 40–50% discount on a $20 set as it might not make sense for them, but they’re probably going to give those discounts to bigger sets, I would probably say over $100. So expect to see those 40% off on $100 and more. This is just a guesstimation; it’s not necessarily a rule, but keep an eye out for that.

And last but not least for our expectations, don’t expect any new sets to be discounted. By new sets, I mean anything that came out in the last 6 months—just don’t expect them to be discounted. LEGO’s probably going to want to get their money’s worth. If they are discounted, hooray, go out there and get it, but I don’t expect new sets like the LEGO Zelda set or maybe the Jabba’s Hut or even the new X-Men mansion to be discounted. I really only expect things from last year and before to be discounted, not things from 6 months ago or more recent. So just keep that in mind.

We should expect to see 20–40% discounts on discounted sets. We should also expect to see bigger sets receiving a bigger discount, and smaller sets receiving a smaller discount. We should not expect new sets to be discounted too much. We should also expect to see a sale throughout the entire week, not just on Thanksgiving or Black Friday or Cyber Monday. We should also expect to see discounts on themes like LEGO Star Wars, Disney, Marvel, DC, Harry Potter, and other very popular sets.

Where to shop LEGO Black Friday Deals

Now that we’ve gone over expectations, let’s talk about some of the places to find these discounted sets. Of course, the number one place we’re all going to be looking at is lego.com. That’s probably going to have the best rates and discounts when it comes to LEGO sets. However, there are other choices. If you shop on lego.com and you have their rewards program, you will get rewards for buying LEGO sets from them, and I believe you can exchange the rewards for discounts in the future, like $20 to $100 off. Shopping at LEGO does benefit, so if you want to shop at LEGO, please do. They might be doing free shipping that day or maybe some type of other promotion, but shopping at LEGO really does help.

You don’t have to shop at LEGO, and there are other places with discounts. The first place to look at is amazon.com. We all know Amazon, the drop-shipping company that sells everything, and as we know, their Black Friday and Cyber Monday deals will probably be out of this world. They might provide a better discount than LEGO, but have the same expectations for Amazon as we discussed in our expectations portion. You should also expect two-day shipping, but there could be delays due to high volume, so it might take 3, 4, or 5 days instead of 2. But their discount might be better than lego.com, so keep that in mind.

Another place to check is Walmart or Target. These superstores will probably have some great deals when it comes to LEGO sets, and you can shop in-store or online. Target, in particular, might be a good place to shop because they often offer incentives like gift cards for spending a certain amount of money. For example, if you spend $200, you might get $20 in gift cards, which can be used for other purchases. Walmart also offers great deals, so it’s worth checking them out.

Lastly, Best Buy is a sleeper. Best Buy doesn’t have a huge LEGO collection, but they do have some sets, and their online selection is bigger. If you’re looking for a set on sale and it’s not in-store at your local Target or Walmart, or Amazon is slow, Best Buy might be the place for you.

Possible Discounted Sets

Since you’ve made it this far, let’s talk about sets I think will be on sale. These are not guaranteed to be on sale, but these are the ones I expect to be discounted. Starting with LEGO Star Wars, I think both R2-D2 sets will be on sale, and I also think the smaller LEGO Star Wars Millennium Falcon and the Razor Crest will be discounted. I think these will go on sale because they’ve had enough shelf life.

Shifting over to LEGO Marvel, I think the Daily Bugle, the Avengers Tower, and any gauntlet or shield sets will be on sale. The Avengers Tower has been out for a while, and the hype around Avengers and Marvel has died down recently, so I think it’s going to be discounted. I also think the Daily Bugle will see a discount because it’s been around for a while.

Lastly, for LEGO Technic cars, I predict that the Ferrari Daytona, the LEGO Lamborghini, and the BMW M1000RR will be on sale. These sets have had enough shelf life, and since they are at a high price point, I think they might see a discount.

Conclusion

I really do hope all this information about LEGO and Black Friday and Cyber Monday helps you make an educated and financially responsible choice on those days. You don’t have to wait till Black Friday to get started, but it’s always good to get a discount. Let me know in the comments if you’re looking to buy on Black Friday or Cyber Monday, and also let me know what LEGO set you’re working on right now or planning to buy.

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